The Rolex Submariner "Hulk," reference 116610LV, has cemented its place in horological history. Its vibrant green ceramic bezel, a departure from the traditional black, captured the hearts (and wallets) of collectors worldwide. But the journey of this iconic timepiece wasn't without its twists and turns, culminating in its discontinuation in 2020, sparking intense speculation and driving its value to unprecedented heights. This article delves into the story of the Rolex Hulk, examining its discontinuation, its impact on the market, and its enduring legacy.
What Happened to the Rolex Hulk?
In 2020, Rolex unveiled a significant update to its Submariner line. This refresh marked a turning point for the brand, introducing redesigned cases, updated movements, and a subtle yet noticeable shift in aesthetics. Crucially, this update also signaled the end of the road for the beloved 116610LV, the Submariner Hulk. While the black Submariner Date, reference 116610LN, received a similar update and continued production (albeit with a redesigned reference number), the Hulk was quietly discontinued. No official statement from Rolex explained the decision, leaving collectors and enthusiasts to speculate on the reasons behind its abrupt exit.
Theories abound, ranging from production challenges related to the green ceramic bezel to a strategic decision by Rolex to streamline its lineup and focus on newer models. Some suggest that the Hulk’s immense popularity might have inadvertently overshadowed other Submariner models, leading to a conscious decision to discontinue it to maintain a balanced product portfolio. Whatever the true reason, the discontinuation of the 116610LV created a vacuum in the market, instantly transforming the Hulk from a highly sought-after watch into a highly collectible one.
Rolex Hulk Review: A Green Giant Among Submariners
Before diving into its discontinuation and subsequent market impact, let's revisit what made the Rolex Hulk so special. The 116610LV was, essentially, a Submariner Date with a striking green ceramic bezel. This vibrant green, a color Rolex had previously used sparingly, immediately set it apart from its black-bezel counterparts. The green ceramic bezel wasn't just a cosmetic change; it represented a significant technological advancement. Ceramic bezels offer superior scratch resistance and color retention compared to their aluminum predecessors.
Beyond the distinctive bezel, the Hulk inherited all the hallmarks of a classic Submariner: a robust 40mm Oyster case, a reliable and accurate automatic movement (the Caliber 3135), a unidirectional rotating bezel, and the iconic Oyster bracelet. The watch was built to withstand the rigors of daily wear and even more extreme conditions, embodying Rolex's commitment to durability and precision. Its water resistance of 300 meters further solidified its status as a true tool watch, capable of handling underwater adventures. The combination of this robust functionality and the eye-catching green bezel created a watch that was both practical and undeniably stylish.
Rolex Hulk Discontinued 2020: The Birth of a Legend
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